Is Your Website Mobile Friendly?

Is Your Website Mobile Friendly?

Is Your Website Mobile Friendly?

In the modern day it is now more important than ever to ensure that your website is compatible with smartphones. Around 96% of people aged between 16 and 24 in the UK currently possess a smartphone, a figure which emphasises the sheer volume of people in this country who rely on their mobile phones to help them throughout their day to day life.

What this all means is that having a website which has a layout exclusive to desktop users will leave you missing a key segment of the market, and that people are relying on their mobile phones to do their internet browsing more and more. In fact, in recent years mobile phone browsing has actually overtaken desktop browsing as the most common source of internet usage, so it is more important than ever to ensure that your website is mobile friendly.

What Is Mobile Friendly Browsing?

So what exactly does it mean to be ‘mobile friendly’? We know that it is important in the 21st century to ensure that your website can be navigated easily via smartphone, but what does this mean and how can it be achieved? Inevitably your web page will appear differently on a smartphone screen than it does on a laptop or PC, and with this in mind it is important to consider the disparities between the two as well as what this all means.

In order to be deemed mobile friendly the web page needs to flow as cleanly as it does from a desktop computer or laptop. The readability must be as good as it is within the desktop version, and the speed of the website is also of paramount importance too. If your website is powered by WordPress it is very easy to test this on a regular basis whilst you are building your website.

How Can I Check?

There are a number of ways to test whether or not your website is mobile phone ready. One very simple method of doing this is to type in to Google: “Is your web page mobile friendly?” and you will be greeted with a box at the top of your Google search which will ask you to paste the URL of the web page in question. All you need to do once you have done this is to click “run test” and you will be taken to Google’s ‘Mobile-Friendly Test’ where it will be determined whether or not your web page in mobile friendly.

You can also simply browse your web page yourself using your own mobile phone to get some idea as to how easy the website is to use from a hand-held device. If you are able to easily navigate your way around the website, it is likely that your target audience will be able to do the same.

There are also plenty of different software types available for you to use in order to test the readability and ease of navigation of your own website. These can be found just from a quick search on Google, but some of our favourites include the likes of BrowserStack, Keynote MITE and WCS’s MobileOK Checker.


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